The best sales & GTM tools for B2B teams
Every tool on this list is tried and tested. We've used them in real client engagements — these are the ones that actually move the needle. Filters below help you find the right tool for your specific stage.
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Prospecting & Data
8 toolsApollo.io
Top PickThe all-in-one sales intelligence platform
Access 275M+ verified contacts and 73M+ companies. Build targeted lists, enrich records, and launch sequences — all in one place.
Clay
Top PickData enrichment that actually scales
Pull from 75+ data providers in one workflow. Waterfall enrichment, AI research, and hyper-personalisation at scale — no code required.
ZoomInfo
Enterprise-grade B2B intelligence
The gold standard for firmographic and contact data. Buyer intent signals, org charts, and technographic filters for enterprise outbound.
Lusha
Direct dials and emails, fast
Find verified mobile numbers and email addresses directly from LinkedIn. Integrates with your CRM in one click.
Hunter.io
Find any professional email address
Domain search, email finder, and verification in one tool. Simple, accurate, and trusted by 4M+ users worldwide.
PhantomBuster
Top PickLinkedIn automation and data extraction
Scrape LinkedIn search results, extract profile data, auto-connect at scale. The most powerful LinkedIn data tool for outbound teams.
Clearbit
Real-time B2B enrichment API
Enrich any email or domain with 100+ firmographic and technographic data points. Now part of HubSpot's data layer.
Cognism
GDPR-compliant sales intelligence for EU
The best data provider for European markets. Verified mobile numbers, intent data, and compliance built-in.
Outreach & Sequencing
6 toolsInstantly.ai
Top PickUnlimited email outbound at scale
Send from unlimited inboxes, auto-warm domains, and manage all replies in one unified inbox. The best ROI for cold email in 2025.
Lemlist
Multi-channel sequences with personalisation
Email + LinkedIn + phone sequences with image and video personalisation. Built for teams that want to stand out in crowded inboxes.
Reply.io
AI-powered sales engagement platform
Automated multi-channel outreach with AI reply handling, meeting booking, and a built-in Jason AI SDR.
Mailshake
Simple cold email that converts
No-frills cold email tool with A/B testing, deliverability coaching, and native LinkedIn steps. Great for smaller teams.
Smartlead
Cold email infrastructure built for scale
Unlimited mailboxes, AI warm-up, and master inbox across all accounts. Agencies and high-volume senders love it.
Salesloft
Enterprise sales engagement platform
The enterprise standard for sales engagement. Cadences, conversation intelligence, forecasting, and revenue ops in one platform.
CRM & Pipeline
4 toolsHubSpot
Top PickThe CRM that grows with you
Free CRM with contact management, deal tracking, email sequences, and a full marketing suite. The best starting point for most B2B teams.
Attio
Top PickThe modern CRM for modern GTM teams
Spreadsheet-style flexibility meets CRM power. Built for the way GTM teams actually work — with automations, views, and real-time sync.
Pipedrive
Visual pipeline management for sales teams
Drag-and-drop deals through your pipeline. Simple, sales-focused CRM loved by SMBs who want power without complexity.
Folk
The CRM that feels like a spreadsheet
Lightweight relationship management with AI enrichment, magic fields, and multi-pipeline views. Perfect for founder-led sales.
AI & Automation
5 toolsn8n
Top PickOpen-source workflow automation
Build any GTM automation without code. Connect your CRM, enrichment tools, and outreach platforms with 400+ native integrations.
Make (Integromat)
Visual automation for complex workflows
Drag-and-drop automation builder with deep logic branching. Great for teams that need more flexibility than Zapier without n8n's complexity.
Zapier
The simplest automation tool
Connects 6,000+ apps with no-code triggers and actions. Best for simple one-to-one automations and non-technical teams.
Clay + Claude
AI personalisation at outbound scale
Use Claude (Anthropic) inside Clay to write research-backed, hyper-personalised emails for thousands of prospects simultaneously.
Vapi
AI voice agents for outbound calls
Build AI phone agents that qualify leads, book meetings, and handle follow-ups — at the cost of a fraction of a human SDR.
LinkedIn Sales Navigator
Top PickThe standard for B2B prospecting
Advanced filters, lead alerts, InMail credits, and real-time company updates. Essential for any serious outbound team.
Expandi
Safe LinkedIn automation at scale
Cloud-based LinkedIn outreach with human-like delays and smart sequences. One of the safest automation tools that stays within LinkedIn limits.
Dripify
LinkedIn drip campaigns made easy
Multi-step LinkedIn automation with A/B testing, team analytics, and a clean inbox. Great for teams scaling LinkedIn outbound.
Taplio
Grow your LinkedIn presence with AI
AI-powered LinkedIn content creation, scheduling, and analytics. Build an audience that generates inbound leads on autopilot.
Analytics & Intelligence
4 toolsGong
Top PickRevenue intelligence from every call
Record, transcribe, and analyse every sales call. Surface deal risks, coaching opportunities, and forecast accuracy at the click of a button.
Common Room
Community-led growth intelligence
Identify your warmest prospects by tracking product signals, community activity, and social behaviour — before they raise their hand.
Reb2b
Top PickIdentify anonymous website visitors
Know exactly which companies — and individuals — visit your site, even without a form fill. Turn anonymous traffic into actionable pipeline.
Usermaven
Privacy-first product and web analytics
Full-funnel analytics with company-level attribution. Know which GTM channels actually generate pipeline, not just traffic.
Want us to build the stack for you?
We select, configure, and wire up the right tools for your GTM motion — including automations, integrations, and training.