AI-Powered GTMSeries A-C

GTM systemsbuilt tofill your pipeline,not your inbox

We build AI-powered outbound systems, lead scoring models, and content engines for B2B companies that want pipeline, not more meetings about pipeline.

$47M+
Pipeline generated
3.8×
Avg. pipeline multiplier
60 days
To first qualified meeting
14
GTM systems deployed

Trusted by fast-growing B2B teams

HarveyHarvey
Insight PartnersInsight Partners
LoxoLoxo
CuezCuez
Lido AdvisorsLido Advisors
SubjectSubject
WritesonicWritesonic
SalesMsgSalesMsg
Jet Hotel SolutionsJet Hotel Solutions
MirageMirage
ArborArbor
HarveyHarvey
Insight PartnersInsight Partners
LoxoLoxo
CuezCuez
Lido AdvisorsLido Advisors
SubjectSubject
WritesonicWritesonic
SalesMsgSalesMsg
Jet Hotel SolutionsJet Hotel Solutions
MirageMirage
ArborArbor
The status quo

Most GTM efforts fail before they start

Not because the team isn't talented, but because the systems underneath aren't built to scale. Here's what we see in nearly every engagement.

Outbound that doesn't scale

Your SDRs spend 70% of their day on research and manual data entry. The 30% left for selling is too thin to move the needle.

ICP that's too broad

Without a precise scoring model, you're sending senior reps after SMBs and ignoring the 8-figure accounts that would actually close.

Content that doesn't convert

You're publishing blogs no one reads and LinkedIn posts that get likes from your own team. None of it generates a pipeline.

No single source of truth

Data lives in five tools that don't talk to each other. You're making GTM decisions based on gut feel because the dashboards lie.

We fix the foundation first.

Before a single sequence goes out, we audit your data, sharpen your ICP, and build the infrastructure that makes everything else work.

How we work →
What we build

Seven systems.
One revenue machine.

We don't hand you a playbook. We build the infrastructure, wire the automation, and hand you a system that runs, with or without us in the room.

🔌
Foundation

GTM Data Infrastructure

Your CRM, database, and enrichment tools, connected and talking to each other for the first time. The data layer every other system runs on top of.

One source of truth for your entire pipeline
HubSpot + database in continuous sync, no manual exports
Enrichment runs automatically on every new contact
Your ops team can run it without a developer
🗺️
Foundation

Total Addressable Market Build

Every company and decision-maker in your market, enriched and ICP-scored before your first outreach. Your SDRs stop building lists. They start selling.

Complete company + contact database for your ICP
Every contact enriched: verified email, phone, LinkedIn
ICP fit score on every record before it hits your CRM
Refreshable monthly as your market changes
Intelligence

Signal Intelligence System

Know when a prospect is ready to buy, before your competitors do. We monitor your market 24/7 and alert your team the moment a real buying signal fires.

Champion job changes caught in real time
Hiring spikes flag accounts entering growth mode
Competitor connections tracked across target accounts
Slack alerts with deal context + recommended next action
✍️
Content

Content Engine

LinkedIn content built from what your buyers actually say on sales calls, not what your marketing team guesses they care about. Reviewed by you. Sounds like you.

Buyer language extracted from every sales call
Competitor ad analysis shows what's working in your category
12-20 polished posts per month, ready to publish
Weekly content brief to Slack every Monday
🔍
Intelligence

Competitive Intelligence

A live feed of every ad, topic, and messaging angle your competitors are testing, delivered to your team before your next campaign decision.

Full competitor ad database, refreshed weekly
Messaging theme extraction: know which topics they own
Alerts when a competitor pivots strategy or scales spend
Monthly brief: 5 insights you can act on immediately
🧠
Architecture

AI Memory & Knowledge Graph

Your AI systems stop starting from scratch. Every meeting, signal, deal, and campaign stays connected, so the system gets sharper every week, not just busier.

Meetings, deals, signals, and content all linked
Semantic search across your entire commercial history
Ask in plain English: "which accounts had a champion leave in Q3?"
The infrastructure that makes every other service compound
⚙️
RevOps

Revenue Operations

Your revenue team stops flying blind. Lead scoring, account research, and CRM enrichment, fully automated so your reps know exactly who to call, when, and why.

AI lead scoring on every inbound and outbound contact
Deep account research brief auto-generated before every call
CRM enriched continuously, no stale data, no manual updates
Your reps spend time selling, not researching

How it connects

Each service powers
a step in the system

The GTM workflow isn't just a diagram. Every node maps to a service we deploy, all connected, all compounding.

Build ICP ModelTAM Build
TAM SourcingInfrastructure
Lead Scored & CRM UpdatedRevOps
Buying Signal FiresSignal Intel
Personalised OutreachContent Engine
Competitor Move DetectedComp Intel
System Learns & CompoundsMemory Graph

Your new sales system, proven at 9-figure scale.

Email infrastructure set up

60 subdomains, 120 mailboxes built from scratch

Motus

Automated placement tasks

Blacklist checks

Mailbox auto-rotation

Full TAM map

3x your TAM through the entire web, not just LinkedIn

ClayOcean.ioDealfront

Account research, qualification and scoring

PerplexityChatGPTClaude

Data enrichment

IcypeasProspeoBetter ContactApollo

Intent signal tracking

ClayTrigifyWarmlyRB2B

Launch campaigns

Motus

Customer analysis

Motus

Competitors

LinkedIn

Website visitors deanonymization

RB2B

Social listening & Research intent

Trigify

LinkedIn automation

HeyReach

Technographic analysis

BuiltWith

Signal tracking

Clay

Personalized video

Sendspark

Gifting

Handwrite.io

Meeting booked

Why Motus

Not an agency. Not a hire. Not a SaaS tool.

Something built differently, because the old options don't work at the speed B2B companies need to move.

CapabilityMotusAgencyIn-houseSaaS Tool
AI-native outbound
Custom ICP scoring model
Full data infrastructure
Ships in 4 weeks
Execution, not just strategy
Learns your business
Scales without headcount
Transparent attribution
Case study: Helix

How a Series A RevOps SaaS went from 1.2× pipeline coverage to 4.2× in 60 days

RevOps SaaSSeries A45 employees
$2.1M
New pipeline in 60 days
60%
CAC reduction ($18K → $7.2K)
47
Qualified meetings, month one
4.2×
Pipeline coverage achieved

What happened

The problem: Helix had a 3-person SDR team spending 80% of their day on manual research and CRM hygiene. Pipeline coverage sat at 1.2× with a $18K CAC, unsustainable for their Series A burn rate.

What we built: A custom ICP scoring model using 40+ firmographic and behavioural signals, wired into an n8n enrichment pipeline pulling from LinkedIn, Clearbit, and intent data. Claude-generated sequences personalised at the account level, not just the name.

The result: SDRs went from spending 80% of their time on research to 15%. In the first month, 47 qualified meetings were booked. By day 60, $2.1M in new pipeline had entered HubSpot, with full attribution.

"We've worked with three different agencies over the past two years. Motus is the first one that actually changed how our pipeline works, not just how our emails look."

ML

Marcus Leighton

VP of Revenue, Helix

How it works

From zero to pipeline in four weeks

1
Week 1

Discovery & audit

We map your current GTM stack, data quality, ICP definition, and conversion funnel. Most clients find 3-5 critical gaps they weren't aware of.

ICP auditTech stack reviewData quality score
2
Week 2

Infrastructure build

Postgres schema, enrichment pipelines, and CRM integrations are wired up. Your data starts moving through a single clean layer for the first time.

n8n workflowsPostgreSQLHubSpot sync
3
Week 3

System activation

Scoring model goes live, sequences are loaded, and the first cohort of leads enters the pipeline. We monitor deliverability, reply rates, and meeting conversions daily.

ICP scoringSequence launchDeliverability setup
4
Week 4+

Optimise & scale

Weekly reflection cycles surface what's working. We iterate on messaging, expand to new segments, and add channels as the system matures.

A/B testingChannel expansionWeekly reports

“We gained more leads and insights in one month with Motus than we did in 6 months of solving outbound internally.”

SB
Syed Bilal Hassan
Partner & CEO, STOND
SS
Soheil Saeidmehr
Head of Client Strategy @ ColdIQ

Habib is a smart and driven Go To Market Engineer. His ability to understand complex matters and leverage complicated tech to deliver result…

AL
Alon Lichtenstein
CEO @ HANGAR49

Habib is exceptional on many fronts. He's a great human + good thinker. To picturefy this: he + I have geeked out into the night on a Sunday…

SB
Syed Bilal Hassan
Partner & CEO @ STOND

Entering new markets was more complex than we thought. We gained more leads and insights in one month with Motus than we did in 6 months of …

LV
Louis Van Wyk
Senior GTM Engineer @ ColdIQ

Seeing Habib's workflows and dedication to his craft has been truly inspiring! His drive and self-motivation to learn and be best-in-class s…

SS
Soheil Saeidmehr
Head of Client Strategy @ ColdIQ

Habib is a smart and driven Go To Market Engineer. His ability to understand complex matters and leverage complicated tech to deliver result…

AL
Alon Lichtenstein
CEO @ HANGAR49

Habib is exceptional on many fronts. He's a great human + good thinker. To picturefy this: he + I have geeked out into the night on a Sunday…

SB
Syed Bilal Hassan
Partner & CEO @ STOND

Entering new markets was more complex than we thought. We gained more leads and insights in one month with Motus than we did in 6 months of …

LV
Louis Van Wyk
Senior GTM Engineer @ ColdIQ

Seeing Habib's workflows and dedication to his craft has been truly inspiring! His drive and self-motivation to learn and be best-in-class s…

ST
Snezana Tepavcevic
Customer Success Manager

It was a pleasure working alongside Abdullah during our time together as Sales Development Representatives. He consistently demonstrated exc…

DS
Derin Server
Head of Business Development

Abdullah has an insatiable appetite for learning and development whilst already possessing some excellent business and sales skills. I look …

SM
Syed Mustafa Jamil
Senior HubSpot CRM Associate

Abdullah's exceptional attention to detail as an SDR at Nerdslab was truly impressive. He consistently ensured no opportunity was missed, co…

SS
Soheil Saeidmehr
Head of Client Strategy @ ColdIQ

Habib is a smart and driven Go To Market Engineer. His ability to understand complex matters and leverage complicated tech to deliver result…

ST
Snezana Tepavcevic
Customer Success Manager

It was a pleasure working alongside Abdullah during our time together as Sales Development Representatives. He consistently demonstrated exc…

DS
Derin Server
Head of Business Development

Abdullah has an insatiable appetite for learning and development whilst already possessing some excellent business and sales skills. I look …

SM
Syed Mustafa Jamil
Senior HubSpot CRM Associate

Abdullah's exceptional attention to detail as an SDR at Nerdslab was truly impressive. He consistently ensured no opportunity was missed, co…

SS
Soheil Saeidmehr
Head of Client Strategy @ ColdIQ

Habib is a smart and driven Go To Market Engineer. His ability to understand complex matters and leverage complicated tech to deliver result…

Included in every engagement

Get over €8k/month in AI tools, at no extra cost.

We cover the enterprise-grade toolstack so you don't have to. Every engagement includes the licences, integrations, and infrastructure we've already built, saving you over €8,000 a month.

Book a call →
n8n
Clay
Apollo
ChatGPT
Claude
Supabase
Trigify
PhantomBuster
Perplexity
SmartLead
Instantly
Heyreach
Apify
Better Contact
Ocean.io
Millionverifier
Debounce
NeverBounce
Email Bison
FAQ

Common questions

Didn't find your answer? Book a 30-minute call, no pitch, just context.

Book a call →

From the moment you sign a contract, you should count 2 weeks before seeing your first campaign live. The first weeks are dedicated to building your email infrastructure. We'll set up secondary domains and mailboxes and warm these up. During the warm-up process, we build your lead lists and draft your email (&/or LinkedIn) sequences. This process usually takes 2 weeks, which means that we send our first outreach messages by week 3.

We don't use your primary domain to send our outreach emails. If you're doing so, you should stop already, as it can have some disastrous impact on your domain reputation overall. We create secondary domains that redirect to yours. We then create mailboxes to send our emails. Whatever happens with these domains, your main domain reputation is safe. Because we have a handful of different domains, we can scale our sending volume in a safe way.

Once our first drafts are ready, we'll send them your way for review. We won't send any messages you're not happy with. Similarly, we send you the list of prospects we plan to contact before doing so. If you're not happy with your targeting criteria, we'll revise and recreate these lead lists.

We charge a monthly retainer. At the start of our engagement, we want you to commit to the first three months, as we find this to be a reasonable time period to assess whether campaigns will be successful or not. After that, there is no long-term commitment or lock-in. Our goal is to win your business every month by providing a service you're happy to keep paying for.

We create a client login in our sending tool. With this, you get a view of every relevant metric: the number of leads contacted, the number of emails we send, the percentage of leads that opened your emails, and the percentage of positive replies. On top of that, we track additional metrics such as your email-to-lead ratio and contact-to-lead ratio, and we further enrich results to identify your best performing target segments.

Ready to build?

Your pipeline shouldn't depend on luck

Book a 30-minute strategy call. We'll audit your current GTM setup, identify the biggest gaps, and show you exactly what we'd build, no obligation.

No pitch deck. No sales pressure. Just a direct conversation.